Our ambition
To make sustainable beer tourism a driver of regional development.
Beer opens the door. Visitors then discover the history, heritage, cuisine, landscapes, traditions and the people who bring the region to life.
Creating a sustainable tourist destination
Turning local assets into tours, guided visits and sustainable experiences that can attract a new audience.
Engage local stakeholders to enhance the region’s appeal
Bringing together elected representatives, tourist offices, brewers, microbreweries, the hospitality sector, museums, producers, festivals and local businesses.
Showcasing the region’s heritage
Using brewing expertise and traditions as a gateway to history, gastronomy, architecture and landscapes.
Generate local benefits
Increase visitor numbers, overnight stays and footfall at breweries, restaurants, pubs, cultural sites and shops.
Make beer tourism a new reason for people to visit your area.
Whether you’re a local authority, town, region or district: let’s discuss your potential for tourism, culture and the economy.