Brasserium
The region’s premium immersive experience.
Set within a historic or heritage site in your commune or region, the Brasserium is an immersive cultural experience dedicated to the heritage and expertise of local brewers, deeply rooted in their local areas and traditions. It offers a structured beer tourism itinerary combining visual immersion, digital storytelling, educational discovery and tastings of local beers.
A heritage setting
A castle, abbey, industrial building or other iconic site becomes the gateway to the region.
A complete experience
History, heritage, craftsmanship, tastings and immersive technologies combine to create a premium experience.
A sustainable driver of tourism
The Brasserium extends the visit, spreads out visitor flows and connects visitors with local stakeholders, venues and experiences.
Much more than just a beer museum.
The Brasserium tells the story of a region through its brewing culture. It combines discovery, emotion and tasting, then invites visitors to continue the experience in local breweries, restaurants, heritage sites and shops.