Diagnostics & Label
Measuring the extent of the brewing industry’s presence.
Upon joining, the local authority becomes part of the RECORB network. It can then embark on a certification process: an assessment objectively analyses the brewing sector’s presence, the promotion of traditions, the tourism offering and the local area’s commitment. The beBeer panel of experts reviews the application and awards the certification, whilst RECORB provides institutional support to local authorities and regions.
The 10 criteria for the label
Presence of breweries and microbreweries.
Brewing history, traditions and expertise.
Cafés, pubs, taprooms and tasting venues.
Festivals, events and the brewing calendar.
Gastronomy, local produce and regional pairings.
Historical, cultural and museum heritage.
Beer tourism itineraries, tours and experiences.
Commitment from the local authority and engagement of stakeholders.
Accessibility, hospitality and a sustainable approach to tourism.
Promotion, cooperation and the region’s influence.
One hop
A well-established name in the beer world and a destination well worth discovering.
Two hops
A well-established brewing commune, driven by several local players.
Three hops
A premier beer destination, designed to welcome visitors.
Make beer tourism a new reason for people to visit your area.
Whether you’re a local authority, town, region or district: let’s discuss your potential for tourism, culture and the economy.